Radio - A Free Medium!
"Radio does not work". If I
had a nickel for every time I've heard that statement..well you
Radio does work but like
every other marketing tool you have to use it correctly to garner measurable results.
It's FREE. Unlike Newspaper, Movies, Magazines, Cable, Internet, Satellite Radio or Television the
consumer does not pay anything to listen to the radio. (Yes, you can watch TV with a set of rabbit ears, but how
many channels do you get?!)
Reach. How many cars don't have a radio?
Listening. Has your commute to work gotten shorter?
Factor. The consumer may listen to many different stations but almost invaribly they have a "favorite" radio
station. This "favored" status translates to the marketing messages that the consumer hears on their favorite
Targetability - With radio you can choose to target young or old, male or female, along with a host of
other lifestyle characteristics.
With more than 20 years of
direct radio experience,we know how to make radio work for our clients. Please refer to the Overall Strategy as this is key to a successful radio
To learn more general
information about radio you can visit - www.rab.com.