Internet - Who What Why When Where.

Tracking: Web technology allows you to exactly measure how many people saw your website or advertisement and what they did next.

Immediacy: Reach consumers that are doing product research or before they buy online with detailed information that can influence the purchase decision.

Direct Response: You can reach educated and affluent consumers who are able to purchase your products or services with a click of the mouse and even if you're not selling product, the consumer today is very likely to do product research about what they want before coming into your business.

Interactivity: On-Line your customers can communicate directly with you; they can tell you what they do and don't like, what they want, and what they will buy. They spend as much time as they choose with any amount of information you provide.

Enhanced Capabilities: With faster Internet connections, you can incorporate rich media tools like streaming video to create a more complelling interactive experience.

The true beauty of the web is that it is "cheap real estate" compared to a "brick & mortar" store. Expansion, more information, more pictures, more videos - as much information as you want about your business - can be added with little expense.

To learn more about internet marketing you can visit www.iimaonline.org.