Direct Mail - Core Benefits
Targetability: You can target key customers by geographical
area, previous purchases, product affinity, and potential interest based on accumulated or purchased
Reach: Every household in the marketplace is up for grabs, or at least every
consumer that has the right lifestyle characteristics that you wish to target.
Maintenance: Direct mail can build and reinforce existing consumer relationships
through personalized mailings.
Tracking: Response rate is easily measured, and can be tracked through coupon
redemption and return-card/call-back options. We even offer web based data collection during an activation
Precision: Direct mail allows you to convey highly detailed information about your product or service.
It's visual! It's tangible!
Three Keys to Success for any
Direct Mail Campaign -
#1. A Great Offer - If the consumer doesn't get excited about the
offer - THEY"RE NOT GOING TO REDEEM IT.
#2. A Stunning Look - You've got to catch the consumers attention immediately - STAND OUT FROM THE
#3. Excellent Data - If you put the cards into the hands of consumers who are likely to respond to
your offer - THEY WILL.
For more generalized information about direct mail you can visit www.the-dma.org.